The Rubicon
Navigating the Future of Exponential Technologies

Welcome to The Rubicon

Will Robots and Bitcoin
take over the world?


The Rubicon is a Service

Emerging and existing technologies alike are evolving faster and increasing in complexity at a breakneck pace. Often buzzwords and hyped jargon will break out of the geek bubble and enter the lexicon of the masses. However, the complexity of these terms quickly leads many to forget immediately and fail to realize their importance to the future of associated industries and of society in general. The importance of innovations, inventions, and discoveries can fail to reach decision makers until it's too late and your company is playing catch up. It is crucial to be informed to make smart choices on where you need to invest your time and money in this ever-shifting space.

The Rubicon seeks to illuminate those who want to stay ahead of the curve and include themselves in these exciting opportunities.

// Define

We strive to break through the fog of complexity and package highly technical concepts visually and through scenarios that lead people to understand how emerging technologies are not only important to pay attention to but also realize how, one day, it will affect their everyday lives. 

// Map

We build mental models and roadmaps, thoughtfully considering the possible emerging paths that these technologies will take companies, industries, and societies. No one can truly predict the future, but we seek to peek around the corner through industry research and trend analysis. 

// Strategize

How can these technologies shape your industry? What jobs will be at risk and what jobs will be created? How will everyday life look like in a future of exponential growth of these innovations? We deep dive into your company and industry and find where you need to be looking and what you need to be focusing on in relation to the technologies you are curious about or we feel you need to be using.

If you're interested in seeking our services, please fill out the form below and we thank you for your time.

-Alex Cahiz, Founder of The Rubicon




Zurich, Switzerland


Alex Cahiz, Founder

Contact Us


Areas of Focus


The cognification of our world will change the course of humanity similarly to the discovery of fire. The new economy isn't supported by commedities, resources or labor, it is powered by intelligence. 


Augmented Reality

Layer the endless imagination of the digital world on top of the real one is the holy grail for visual industries and media. True applications of this technology will blur the lines between the physical and the fantastic. Will it be another flash in the pan? Or protentially the next iPhone?

Blockchain & Cryptocurrency

In 2009, a clever cryptographer known by the pseudonym "Satoshi Nakamoto" forever changed the world with the creation of Bitcoin and the first successful application of blockchain technology. Today, blockchain companies are born daily and the crypto market fast approaches a trillion dollar market cap.

New Space

The Cold War drove man into space but it is on the backs of entrepreneurs that we will see humanity's next giant leap. Endless opportunities await those who dare escape the Earth's atomosphere and we have barely begun to explore the potential rewards.


The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, richer and exciting, but behind the curtain are fluctuating challenges in protection and monetization—challenges that our firm stays two steps ahead of.

what comes next...

Inevitably, there will come "the next thing." The next technology that will changes the course of humanity. The next "rubicon" for us to cross. What will that be? It is our obsession to find out...


The Future is Already Here...
it’s Just Not Very Evenly Distributed
— William Gibson